Territorial Mascots


Tsuchiura City in Ibaraki Prefecture is known for its lotus root production and so its mascot somehow depicts its specialty. See the ear of the rodent-like character; it's the cross-section of a lotus root. (This is a local tourism poster at Tsuchiura train station)

I’ve seen how Japanese love to use mascot to represent a place, be it a city or an institution. In some way it’s interesting to note that they found a way to create an identity of sort in a cute way.


Kutan, the mascot of Narita Airport

From what I’ve observed, local governments largely use these mascots for local tourism campaign and to promote their specialty in a fun way.



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