Tag Archives: pasalubong

Kawaii Omiyage

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A box of 10 streetcar cakes

Omiyage culture of Japan is akin to the oleh-oleh habit of Indonesians and the customary pasalubong in the Philippines. 

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A wrapping paper for the streetcar box with cute map of the Toden Arakawa Line

A souvenir from a trip is something you buy for yourself while an omiyage (or oleh-oleh or pasalubong) is something you buy for others. Normally something edible, a food specialty.

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Five streetcar designs

Whereas the oleh-oleh and pasalubong have normal packaging, Japanese cuteness reflects on its omiyage packaging. So cute. So kawaii.

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A streetcar box for the streetcar cake

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Streetcar cake. Wafer-like on the outside with red bean paste filling. It's like mochi or hopia

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Candies packaged like ekiben from a confectionery shop in Kawagoe

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Kawaii candies

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More candies in cute packaging

Oleh-Oleh

The concept of pasalubong isn’t unique to Filipinos. It’s an Indonesian habit too and one can’t fail to notice that at Yogyakarta airport from their baggages and even as I queued at Dunkin Donuts to buy 2 pieces for my kid. Locals would order several dozens but instead of having it boxed by dozens, each doughnut was placed in paper bag, that’s about 36 tiny paper bags for the guy in front of me. Presumably those were for his work colleagues in Jakarta or maybe for his relatives and friends in Surabaya or Bali. Wherever his destination may be, he was leaving Yogyakarta with his oleh-oleh in the form of hand-carried 36 paper bags of Dunkin Donuts.

A place for last minute oleh-oleh shopping such as bakpia in Yogyakarta airport.
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Oleh-oleh pertains to food/beverage only, that’s the difference between the term oleh-oleh and pasalubong.
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